September 14, 2007. Richmond, CA -- The Hankook United States Touring Car Championship (USTCC) took a big step forward by announcing a new television package that will broadcast selected races on cable television with the new program Final Drive shown in tape delay format. Until now the races were shown in quick highlight format on the Internet. Starting with the Buttonwilllow race on October 13-14, 2007 the races will be shown on cable TV in selected California markets. With the start of the 2008 season, the races will also be shown on more Internet channels as well. Currently, USTCC enjoys a partnership with WheelsTV where one can watch all of the action. In 2008, one will also be able to watch the races on many other video sites as well as many magazine sites such as Grassroots Motorsports magazine’s website.
The 30 minute weekly show will seen by over 3,000,000 households at the start and the number will go up as more stations pick up the show. It will cover the USTCC racing action and have special segments on drivers, teams and their cars. The first show is scheduled to air in November 2007.
For those living outside the California market, the entire 30 minute show will also be available to watch for free on the USTCC website (www.ustcc.com) and the Final Drive website (www.finaldrive.net). More information will be available as more details are finalized.