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USTCC Cars on Display at the San Jose International Auto Show

Richmond, CA -- The United States Touring Car Championship (USTCC) teams made a spectacular return to downtown San Jose on January 10-13, 2008. The San Jose International Auto Show featured a prominent display of the USTCC cars at the main entrance lobby of the Mc Enery Convention Center.

The main lobby entrance to the show was the awesome display area for the USTCC teams and their cars. The cars were definitely the stars as Saturday’s crowd sometimes stood three deep just to get a closer look at the cars. Pete Bovenberg, the newly crowned co-winner of the 2007 USTCC Driver’s Championship was on hand to sign autographs and answer fans questions.

“I was surprised by the amount of fans that came up to me and expressed that we had put on a great show. It was very refreshing to hear how much the fans were into the USTCC series,” said Bovenberg. The fans were very interested in the USTCC series cars and many were asking technical questions about the cars. “It was obvious that the fans can relate to our race cars because they are so much like their street cars. One of the reasons the MBO Motorsports Racing Team runs in the USTCC is because we race what we sell and sell what we race,” added Bovenberg.

On Sunday, Curt Simmons, co-winner of the 2007 USTCC Driver’s Championship, could be found standing by the MBO Motorsports Cornwell Tools Sunnyvale Dodge SRT4 generously signing autographs and eagerly sharing driving stories with the fans. Curt took the time to talk to many of the silicon valley dealer managers that were present, explaining driving techniques and car set up.

“I like the race venues like the San Jose Grand Prix, Portland International and California Speedway were we get fan exposure. This really gives credibility to the USTCC series. We need to market the teams and the USTCC series whenever we can. We need the exposure so our corporate partners will continue to support us,” said Simmons.

The show closed Sunday evening and while the doors were closing the fans were still seen asking Ali Arsham, the Series Coordinator, questions about tires & wheels and suspension packages. “The USTCC series has many new and exciting things coming out for the 2008 season. We are finishing up a new tire deal for all the teams that will be far better than last year. We are going to raise the prize money and sponsor participation as well,” commented Arsham.

The 2008 USTCC season starts on March 8-9, 2008 at Thunderhill Raceway in Willows, California.

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